Daylight Security Puts CISOs First With A Black Hat Concierge And A Dose Of Humor
Cybersecurity conferences are built around meetings, product demonstrations and vendor pitches, but Daylight Security is using Black Hat to make a different statement. Instead of setting up a traditional booth, the company introduced the “CISO Genie,” a private concierge service designed to help security leaders with the practical demands of attending the event.
The initiative has also become a social media campaign. Two videos shared on LinkedIn by Hagai Shapira, Co-Founder and CEO of Daylight, use humor to portray the CISO Genie as a behind-the-scenes problem solver for security executives. The videos have generated significant engagement on LinkedIn while presenting a less conventional take on the relationship between cybersecurity vendors and their customers.
The campaign’s central message appears in Shapira’s post accompanying the first video: “A Black Hat booth costs about the same as taking care of 150 CISOs for an entire week. We chose the CISOs.” The decision reflects Daylight’s broader positioning around providing security leaders with a different kind of experience, rather than simply competing for their attention on the conference floor.
From Airport Pickups To Ransomware Negotiations
The first video introduces the CISO Genie through a series of requests that blend everyday conference frustrations with cybersecurity humor. His responsibilities include investigating incidents, calming executives and keeping security teams together, while his list of services extends to quiet meeting rooms, fresh shirts, dinner reservations, private airport pickups and personal barbers.
“I grant wishes for CISOs. I investigate incidents, calm down executives, and convince security teams not to quit,” the character says. The joke continues when the genie explains that CISOs no longer have just three wishes: “Used to be three. Then someone hacked the lamp. Changed it to unlimited.”
The second video builds on the same concept with a new set of demands, including finding a faster route across Mandalay Bay and securing a table for eight at Carbone. The latter proves particularly difficult for the fictional concierge. “I’ve handled ransomware negotiations. This was harder,” he says.
A Campaign Built Around The CISO Experience
The videos also poke fun at the language and trends surrounding cybersecurity. In the second episode, the genie is asked how he keeps up with everything and responds with an exaggerated routine: “We’re agentic! We’re agentic! We’re AI-native agentic! Again! More disruptive! Agentic! Every morning.”
Another scene introduces what the video calls “the most important room at Black Hat”: a quiet room for CISOs. When asked why everyone is whispering, the answer is simple: “CISOs are recovering.” Shapira’s accompanying post reinforces the campaign’s deliberately lighthearted approach: “No thought leadership today. Just press play.”
Beneath the humor is a broader message about how Daylight views its role in the security industry. The company’s first LinkedIn post says, “We built Daylight because we think security services should feel different. Less noise. Less friction. Better outcomes. More accountability.” By putting the CISO Genie at the center of its Black Hat presence—and turning the concept into a widely shared social campaign—Daylight is using humor to communicate that philosophy while giving security leaders something other than another vendor pitch to think about.